Most businesses nowadays invest in digital marketing to spread brand awareness. While it is an effective and valuable way of promoting a brand, it does have its limitations. For instance, not everyone is present online, which means that focusing purely on digital mediums will mean that you might miss out on a portion of your market.
If your target audience is right within your reach, such as in your local community, a billboard will always be an eye-catching and productive method to get their attention. If you are considering using this type of traditional advertising medium to promote your business or brand, we will tell you why it can be a worthwhile venture.
Moreover, out-of-home (OOH) billboard advertising nowadays is not the same as before. Besides static billboards, you now have the option to invest in interactive mobile digital billboards that can go directly to your target audience.
This means that you can hire a roving digital billboard truck, for example, to target customers in a specific area, allowing you to promote your business in unique and effective ways. Here are a few benefits of this type of advertising you won’t want to ignore.
It is not a skippable ad
Other advanced technology advertisements you see today gives you the power to skip them. Whether it is an ad on a YouTube video you are watching or a commercial on the TV, you have the ability to easily ignore it.
This does not apply to mobile billboards. If a roving billboard truck stops and grabs your attention, there is no way to disregard it. Unlike online advertisements that you can block, a billboard coming your way is something you can’t miss.
You reach actual people every time
There will always be people outdoors. Seventy percent of people’s time is spent outside of their homes going to work, doing errands, and interacting with other people. Americans also spend around 300 hours in their cars each year, and 70 percent of people inside these cars consciously look at billboards when driving.
Placing your billboard where your target audience is will ensure that they will notice your message or brand. Compared to TV and radio ads, more people see billboards. They are much cheaper than the mentioned ads, and they remain effective in grabbing people’s attention.
Moreover, using OOH advertising, especially in cities, is more valuable because more people are moving to bigger cities.
The more creative you are, the greater your impact
One of the goals of any billboard is to capture people’s attention. If your team successfully creates a creative campaign, people will remember it for a long time. Nowadays, technology allows brands to display 3D or interactive visuals on LED screens. The use of clever copy and bold colors can make your campaign more interesting.
Once you stand out and deliver your message effectively, you will significantly impact people and make your brand unforgettable.
Things to Remember When Executing an OOH Advertising Campaign
- Plan well – A well-executed advertising campaign with great results always comes from a well-planned concept. Identifying your goal ahead of time will better guide you on the steps you should take. Make sure to set defined objectives so that everyone in your team knows what you are trying to achieve.
- Highlight your product – A campaign is only effective if the audience who sees it remembers your brand or product. Make sure that it is the focal point of your creative execution. Make it as memorable as you can. Find ways to excite your consumers and drive them to spread the positive word about you.
Conclusion
If you need a marketing medium that is highly visible yet cost-efficient, invest in a digital mobile billboard. It is an advertising medium that is rapidly becoming popular and considered the future of outdoor advertising. Besides increasing consumer awareness in less time, you will have more control over where and when you will place your advertisement.
If you are interested in trying this platform for your next campaign, we can help bring your concept to life. Mobile LED Billboards is the US’s number one manufacturer of digital billboard trucks and the largest nationwide supplier of LED trucks for rent. Contact us today to see whether we can serve your area.