Mobile billboard trucks are effective tools that you can use to target the right people in the right place and time. If you’re a new small business owner looking to gain traction, these trucks help you let the town know more about your brand. They go where your audience is and successfully grab their attention because of their auditory and visual appeal, aside from the fact that they’re moving!
These mobile advertising tools can help you boost your reach and gain impressions from people you care about, but there are things you have to keep in mind if you want to truly get the most out of mobile LED billboards.
If you want to get noticed and leave a message that people won’t forget, here are three practical tips to creating an eye-catching mobile billboard truck:
1. Build it to have a striking visual appeal
The first aspect that you have to remember in creating a lasting impression with your LED billboard truck is that it should be eye-catching. You have to make sure that it will stand out as it goes around the city and outshines other signs and billboards around.
To do this, you can use moving graphics along with vibrant colors, but you still have to ensure that these represent your business. Additionally, you can add music, a catchy jingle, and other auditory elements to help attract people’s attention.
2. Pack a punch with shorter messages
Remember that your truck is moving when people see it and read what’s on it. Moreover, they might also be moving, such as while they’re driving or walking. Because of this, it’s best to keep your ad’s message short. Be as concise as possible, and choose only the necessary words to include in your message since they might not also be able to finish reading blocks of text before your truck speeds away!
Aside from keeping your message short and simple, you must also choose a font that is easy to read. In doing so, your powerful message will not be put to waste if the people can read it.
3. Go where the people are
You have to make sure that your digital billboard truck passes by the busiest areas in your locality. Now that you have done everything to create an eye-catching billboard and crafted a short but compelling message, the best way to attract attention is to display it where your target audience is.
You can coordinate with your mobile billboard drivers regarding this plan. Talk to them about the best route to take to ensure that your mobile billboard truck will pass by the right places at the right time. Furthermore, you can strategize on sending out your mobile LED truck during special occasions to target the right audience, such as having it drive around campus areas to reach college-age consumers.
Conclusion
LED billboard trucks are an exciting way to advertise your business and build better brand visibility. If you are interested in trying this out, don’t be afraid to get creative with your mobile signboards and have fun with it! With the right partner, your eye-catching moving billboard will be able to reach more customers daily and take your business to another level.
Are you looking to increase your brand awareness? We’ve got you covered! We are the leading manufacturer of LED billboard trucks in Los Angeles. Get in touch with us today to see how we can provide the best advertising medium for you!