Advertising on trucks seems like such an innocuous way to market your offerings and brand, but what many don’t know about it is that it results in 30,000 to 70,000 people seeing your ads every day. With thousands of semi trucks on the road each day, advertising with these vehicles is not an opportunity you can just dismiss.
If you really think about it, billboard advertising on semis might just be the type of marketing your business needs. Should you remain unconvinced, however, we recommend that you read on as we discuss the benefits of marketing on billboard trucks in depth.
Here’s why you should give the billboard truck advertising strategy another chance:
- It has a good ROI
One of the most important concerns any enterprise has is how fruitful its expenses are, especially its marketing. Billboard truck advertising has a surprisingly low cost, reaching 1000 people for a mere 48 cents!
TV commercials are known to be one of the priciest advertising methods, costing about $18.90 for every thousand people. Newspaper ads will cost about $11.03 per thousand people, and national magazines can cost you $5.57. When you compare those prices, it’s clear that billboard trucks are worth considering!
- There is a fair amount of versatility for fair prices
Gone are the days when covering a truck in vinyl would cost around $40,000. Innovations in printing and production have drastically lowered this price to under $3000 for something that will be used for up to 3 years!
Not only that, but you can also use reflective ads or LED displays so that your ads are visible no matter the time of day.
- It can provide more data than you think
You might think that billboard trucks do not provide as much data regarding their exposure as other methods, but the Traffic Audit Bureau tracks mobile billboards across the country using the Highway Performance Monitoring System. This records the road layout and auto traffic count by the hour.
Many of these trucks come with a GPS system which can be used to record your mobile billboard’s position at any given time during its operations. Used in conjunction with the Highway Performance Monitoring System, you can discover how many people on the road were exposed to the ad.
- The ads are very noticeable
Data from the American Trucking Association has shown that 98% of people notice the ads on semi trucks. After all, drivers tend to be accompanied by the same cars for a long period of time, especially on highways. It is also inherent to the skill of driving to try and observe other vehicles on the road. This can drive your impressions and subtly convey your message in amazing ways.
The beauty of billboard trucks is that the exposure will be constant throughout the delivery path of the vehicle. If it so happens that the trucks cross the country, then your ads could have an exposure range that wide. If they travel around a specific city, they can be used to funnel people to your brick-and-mortar establishment in the area.
Final thoughts
There is no end to how creative you can get with a billboard truck. The beauty of this marketing method is that it is low-cost compared to other forms, and has its own set of unique advantages. Even in the age of digital marketing, it can be effective, especially since it is a fantastic way to catch the attention of your prospective customers.
If you’re looking for a billboard truck for sale, contact us at Mobile LED Billboards. We have the largest nationwide fleet of LED trucks, and we can help you find your audience through sound, visual appeal, bright vibrant colors, and beautiful visuals.