One of the most effective marketing tools today is digital billboards. However, they are only as effective as the content they display. When you think about it, screens are nothing but a medium, while content holds the power to shape the customer experience and inspire action. For this reason, you need to work on your content and ensure you will get the most out of digital billboards, especially since the billboard is an investment.
In this article, we will share five practical tips on how to design a more effective digital billboard for your brand:
Be Straightforward
There’s no point presenting your brand, product, or service if you include too much fluff, as this will only confuse your target audience. When designing your digital billboard, you need to keep it straightforward—from the words that you use to the design elements you put into it. Always keep in mind that your audience, regardless of their age group and status in life, likely fits the “easily-distracted” target group, which is why you must get your point across easily.
Use High-Quality Images
An integral part of your digital billboard content is the images you use. Make sure the images you use to tell a story and are of high quality. By using only high-quality photos, you will get a higher chance of standing out to make people notice you and your brand!
Focus On A Single Message
Remember that having too many things going on at once can be overwhelming and confusing for your viewers. When it comes to conveying your message, stick to one message. Then, be sure to communicate clearly what you want that billboard to do, and your audience will surely receive your message.
Optimize For Quality Billboard
Did you know that the quality of the digital billboard you use has a substantial impact on its content? For example, the shape and size may be affected by the pixel pitch and resolution, which lies on the billboard quality. As such, you must know which type of content will look best on the type of billboard you plan to get for your ad. Billboard screens with higher resolutions may play higher-quality videos and images!
Analyze Performance
When you have finally put up your digital campaign through a billboard, you’re already one step in the game! After this, it’s time to determine whether or not your efforts are effective, and you can do this through analysis. You should analyze your ad performance’s impact based on the traffic you get, whether online or offline or both. From there, you will learn what works and what doesn’t, and you can make adjustments moving forward for more efficient optimization that will take your marketing and brand recognition to the next level!
Conclusion
When designing your digital billboard, knowledge of a few tools and some best practices, such as those mentioned above, will help you go a long way. You don’t need to be a design pro to make them work in your favor. All you need is the right content and adopt these practices, and you’re ready to pitch your digital billboard to make your investment all worth it.
Ultimately, keep in mind that the quality of the billboard you get, despite the content’s role, also has a significant impact. With that, trust only the right mobile billboard company in Los Angeles.
Here at Mobile LED Billboards, we provide reliable LED advertising trucks in the US that will accommodate your needs regardless of the size of your company. Get in touch with us today to see how we can help!