In any business, taking advantage of advertising is important. With the right strategy, it can help you reach and expand your audience, raise awareness and loyalty about your brand, and drive more sales. It has various forms, and one of the most underrated methods is mobile advertising trucks. Many business owners tend to overlook this […]

Most businesses nowadays invest in digital marketing to spread brand awareness. While it is an effective and valuable way of promoting a brand, it does have its limitations. For instance, not everyone is present online, which means that focusing purely on digital mediums will mean that you might miss out on a portion of your […]

In this digital era, it’s easy to dismiss some digital marketing forms because they are deemed “old fashion.” As a marketer, you’re likely more focused on implementing Search Engine Optimization (SEO), pay-per-click (PPC), content marketing, and social media marketing campaigns to attract the modern audience. However, what about TV, radio, and print marketing? Should you […]

The Times Square in New York, the Shibuya Crossing in Japan, and The Piccadilly Circus in the UK are iconic areas in their respective countries. These areas are very much alive because they are filled with people, decorative lights, and LED billboards that flash different advertisements. LED billboards are not new as they have been […]